Megan Do

“Dad, you’re embarassing yourself.”

Posted in Advertising, Video by Megan Do on June 10, 2010

In March, Kraft Foods shifted their Macaroni and Cheese brand from DraftFCB Chicago, where they have been since 1998, to Crispin Porter + Bogusky. I was curious to see how CP+B would go about changing the image of this legendary brand. From what I remember when I was a kid, Kraft Macaroni and Cheese ads were filled with dancing noodles and lots of neon orange liquid. This week while watching TV, I saw a couple of CP+B’s new spots for the “You Know  You Love It” campaign and was surprised to see that there were no dancing noodles or neon orange liquid but some really pissed off kids.

I will never steal macaroni and cheese from my little brother again. What do you think of the new campaign?

[via AdFreak]



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